The objective for establishing dense correspondence between paired images consists of two terms: a data term and a prior term. While conventional techniques focused on defining hand-designed prior terms, which are difficult to formulate, recent approaches have focused on learning the data term with deep neural networks without explicitly modeling the prior, assuming that the model itself has the capacity to learn an optimal prior from a large-scale dataset. The performance improvement was obvious, however, they often fail to address inherent ambiguities of matching, such as textureless regions, repetitive patterns, large displacements, or noises. To address this, we propose DiffMatch, a novel conditional diffusion-based framework designed to explicitly model both the data and prior terms for dense matching. This is accomplished by leveraging a conditional denoising diffusion model that explicitly takes matching cost and injects the prior within generative process. However, limited resolution of the diffusion model is a major hindrance. We address this with a cascaded pipeline, starting with a low-resolution model, followed by a super-resolution model that successively upsamples and incorporates finer details to the matching field. Our experimental results demonstrate significant performance improvements of our method over existing approaches, and the ablation studies validate our design choices along with the effectiveness of each component. The code and pretrained weights will be available.